Statewide Public Service Campaign Launches Today
ANNAPOLIS, MD (May 17, 2012) – Following an extensive agency review process, the Maryland Automobile Insurance Fund (MAIF) today announced the selection of the Weitzman Agency as agency of record to develop and launch the organization’s first-ever public service campaign. The Annapolis-based Weitzman Agency will manage a communications program designed to educate the public about the risks of driving without insurance and encourage uninsured motorists to always maintain insurance coverage.
The multi-lingual campaign will utilize a variety of media channels including, but not limited to, broadcast, mobile, social media and community outreach.
In advance of today’s campaign launch, Weitzman Agency designed and was instrumental in helping to launch a new mobile-friendly website for the organization.
“I am pleased to announce the selection of the Weitzman Agency as our agency of record, as we continue to expand on MAIF’s mission of making Maryland roads safer and educating Maryland drivers on the importance of maintaining automobile insurance coverage. Weitzman’s creative and technical experience and their genuine passion for MAIF’s mission made them the ideal partner in crafting and spreading our message that, ‘MAIF can help’,” said MAIF Executive Director Kent Krabbe.
Today’s announcement caps off a statewide competitive review and search for qualified marketing firms. Finalists delivered oral presentations to a MAIF selection committee in early January. The winning firm, Weitzman Agency, was selected and began work on the campaign immediately.
About MAIF
MAIF was created by the Maryland State Legislature in 1972 for the purpose of providing automobile liability insurance for those residents of the State of Maryland who are unable to obtain it elsewhere in the private insurance market. MAIF is an independent agency of the State of Maryland, and as such, reports directly to the Governor and is responsible to the Maryland State Legislature. Operating funds for MAIF are received from the insurance premiums written with MAIF. MAIF receives no State funding and any debts or obligations of the Fund cannot be deemed to be debts of the State of Maryland. To learn more about MAIF, please visit www.maif.net. Find MAIF on Facebook http://www.facebook.com/MDAutoInsFund
and Twitter @MDAutoInsFund.
About Weitzman
Weitzman is an award-winning, full-service advertising, digital, social agency based in Annapolis, Maryland. Weitzman celebrates more than 40 years of creative, innovative, targeted campaigns that grow its clients’ brands and help them develop lasting, valuable relationships with their customers. Weitzman represents clients in a variety of industries including automotive, hospitality, fashion, real estate, finance, environmental, sports and entertainment. To learn more about Weitzman, please visit www.weitzmanagency.com. Find Weitzman on Facebook http://www.facebook.com/weitzmanagency and Twitter @WeitzmanAgency.
Contact:
Dan Franko
Communications Specialist
410-269-8551
dfranko@emaif.com
Earlier this year, MAIF and the Maryland State Police teamed up to promote awareness of Maryland’s Move Over Law. The law, which went into effect in October 2010, requires drivers to immediately reduce speed, and to move over if safely possible whenever they see an emergency vehicle on the shoulder, with its emergency lights activated.
In addition, MAIF is sponsoring public service announcements that will air on local radio, to increase awareness of the law.
